What I’m Reading
What Aric Wood, CEO of XPLANE, and Marvin A. Kaiser, CEO of Mary’s Woods, have been reading.
Lifestyle
Cubicle Games
BY VIVIAN MCINERNY
Those who think outside the Xbox probably don’t want to work in one.
Hipsters gone wild
BY JON BELL
A new generation of outdoor apparel companies targets the young and the urban.
Downtime with Doug Gastich
BY JESSICA RIDGWAY
How the president of BlueVolt spends his free time.
What I’m Reading
The CEO of Axiom EPM, Peri Pierone, and the co-founder of McMenamins, Mike McMenamin, share their recent reads.
When the employee is the customer
BY LINDA BAKER
In 2013, Gallup published a poll showing that 70% of U.S. employees were “disengaged” in their jobs, costing companies $450-$550 billion a year in poor performance.
Protecting your business from cybercrime
BY DON MORRISON | OB GUEST CONTRIBUTOR
BY DON MORRISON | OB GUEST CONTRIBUTORWhile the technology renaissance we have gone through has certainly benefited consumers and businesses alike, it’s also brought a new vulnerability with it – the emergence of cybercrime.
How to measure marketing effectiveness
BY TOM COX | BUSINESS TIPS CONTRIBUTOR
How can you measure marketing effectiveness? If it gets better, how can you measure the improvement? By business modeling. The modeling process itself will uncover any holes in your marketing process.
Three ways to be nicer to your future self
BY TOM COX | BUSINESS TIPS CONTRIBUTOR
Have you noticed how different your future self is, from yourself today? My future self, apparently, has lots of free time. He has money. He’s very decisive. He goes to the gym with the regularity of a metronome. His self-control is a thing of legend. Or would be, if he existed. Future-me’s only weakness is on-time performance — he still hasn’t shown up. All his work keeps showing up on my desk each morning. Current-me needs a new strategy.
How to add merit selection in a family business
BY TOM COX | BUSINESS TIPS CONTRIBUTOR
If you have a family-owned business, younger family members can expect to start near the top. Here’s how to create a new culture where merit selection is the new rule.
